Latest Episodes for this Channel
Sun March 23 2008
Working Services © Peter Giles and Andrew Apostola 2008. A series of podcasts of short presentations given by mentors at the LAMP VIII residential ...
read more
Working Services © Peter Giles and Andrew Apostola 2008. A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008. Andrew and Peter outline typical online revenue generating systems and business models. They touch on direct payment types such as free and chargable content, and indirect payment types such as pay per c... read more
Working Services © Peter Giles and Andrew Apostola 2008. A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008. Andrew and Peter outline typical online revenue generating systems and business models. They touch on direct payment types such as free and chargable content, and indirect payment types such as pay per click advertising models based on traffic volume and sales results. They discuss various forms of subscription models, one example being micropayments as used by iTunes with the ‘buy per song’ purchasing system. The infomedia model is primarily a data mining model, and consists of onselling collected data to third parties. Peter and Andrew provide case studies that demonstrate the packaging of multiple revenue streams and the types of information required to convince advertisers to partner with your online service. ANDREW APOSTOLA - Creative Director Portable Content Andrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space. In 2006 the company successfully launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas. Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web. As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and syn.org.au, an online distribution platform for independent mediamakers. Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto. PETER GILES - Director of Digital Media AFTRS Peter Giles is the Director of Digital Media at the Australian Film Television and Radio School (AFTRS) where he has established leading postgraduate and professional programs in Computer Animation, Visual Effects, Interactive and Emerging Media. Projects developed in these programs have won major national and international awards for creative excellence. Peter specializes in developing innovative media education programs that interface directly with industry. He has worked in partnership with companies including MTV, Nickelodeon, ABC, SBS and Fuel TV to deliver advanced courses with real world production outcomes. Since 2005 Peter has led a national initiative to address skills shortages and knowledge gaps in Australia’s media industries. He has worked with a range of international thought leaders in the emerging media field and established leading programs in the area. Prior to working at AFTRS Peter established digital media programs at Sydney’s Metro Screen including innovative workshops run with the Loud Youth Festival, IBM, the ABC, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology. Peter has produced projects for delivery on a wide range of media platforms. He has worked as a radio journalist producing programs for ABC Radio National’s ‘Radio Eye’, ‘Background Briefing’ and ‘Life Matters’ and JJJ’s ‘Morning Show’. He worked in film sound recording and post production for BBC TV and on a wide range of independent projects in the UK and Australia. He has produced interactive media and museum exhibition projects and taught media production courses at the University of Sydney and the University of Technology, Sydney. Peter’s video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art Art-of-Estimation in Sydney and the Institute of Contemporary Art in London. Peter is a well known commentator on digital media and has appeared on ABC Television programs including ‘Stateline’ and ‘Mondo Thingo’. He has facilitated and spoken at a wide range of public forums including Popcorn Taxi, the Australian Effects and Animation Festival and the Sydney Film Festival. He is the past Chair of the Sydney Chapter of ACM SIGGRAPH, the leading international computer graphics industry body. ABOUT LAMP PODCASTS This podcast presentation by LAMP @ AFTRS. Live audio recorded by Peter Giles and Brett Robertson Description by Rachael Hainsworth Editing, processing and podcasting production by Gary Hayes
read less
Sun March 23 2008
Mobile Engagement © Jennifer Wilson 2008. A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysvil...
read more
Mobile Engagement © Jennifer Wilson 2008. A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008. Jennifer discusses legacy technologies leading up to mobile phone Gen 3 services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the... read more
Mobile Engagement © Jennifer Wilson 2008. A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008. Jennifer discusses legacy technologies leading up to mobile phone Gen 3 services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the impact mobiles are making as the new delivery platform of choice; right now there are twice as many mobile phones in the world as internet connections, and SMS is the most heavily transferred data type in the world. Jennifer introduces the concept of native mobile applications; applications that are mobile phone dependent, and identifies video as the mobile platform ‘killer app’ for 2008. In addition to defining user demographics by behaviour rather than age, Jennifer shows us how 3G social and geographic networking is already working in the real world, and offers tips on how to develop more user friendly mobile applications. JENNIFER WILSON - Principal, Lean Forward Jennifer Wilson is the principal at Lean Forward, a company created to consult in the area of engaging consumer experience based on content or marketing concepts, mobile and online. Lean Forward will also be undertaking bespoke development in this area. Prior to this, Jennifer was Head of Innovation for ninemsn. In this role, she investigated developments in engagement, interaction, social networking, user generated content and other new technologies and how these shape our online and mobile interactive futures. Jennifer conceived of new products and oversaw the development of some cutting edge new destinations. Prior to this, Jennifer was Managing Director of HWW, content provider and developer of online and mobile sites under the yourTime™ banner; and builder of third-party content sites. Jennifer is passionate about single, device-independent relationships with consumers; the power and influence of social networks; and ‘soft’ personalisation –providing a tailored, personalised experience to each consumer. Jennifer has more than 20 years in interactive communications and digital marketing. She sits on the National Executive of the Australian Interactive Media Industry Association (AIMIA). ABOUT LAMP PODCASTS This podcast presentation by LAMP @ AFTRS. Live audio recorded by Peter Giles and Brett Robertson Description by Rachael Hainsworth Editing, processing and podcasting production by Gary Hayes
read less
Mon March 17 2008
Podcast - Laurel Papworth 'Building a Social Network" Strategies, implementation and management of online communities. Laurel takes us on a whistle...
read more
Podcast - Laurel Papworth 'Building a Social Network" Strategies, implementation and management of online communities. Laurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing should be cl... read more
Podcast - Laurel Papworth 'Building a Social Network" Strategies, implementation and management of online communities. Laurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing should be clearly visible. Other critical components Laurel mentions are sustainability of identity, notification of what is public and private, peer appraisal and methodologies to build trust. She then goes on to explain the many and varied forms of synchronous and asynchronous communication and the types of interaction certain demographics prefer. Explaining why many sites need to also clearly display premium vs free content she references the member life cycle of visitor, newcomer, registered, responder, leader and elder combined with the various leadership types goes to make a rich tapestry of how communities form and evolve. Laurel talks about the best ways to manage closely knit communities and associated swarm behaviour - how empowering structured small groups actually engenders trust and makes it self-contained and ready to grow itself. She ends with a very useful summary of all the key points and answers as few questions such as fake content, her favourite community and reiterates the three main types of social networks (depth of content, filter and straight communications). LAUREL PAPWORTH - Online Community Strategist, World Communities Laurel PapworthLaurel Papworth is a consultant specialising in educating companies in how to maximise value from social networks, social media and web 2.0 technologies. In the past she had lead roles in digitising Fairfax Newspapers and establishing Optus Convergent media and now Laurel lectures on marketing into social networks at the University of Sydney and advising clients such as Channel 10 (Australian Idol community) and Telecom New Zealand. Laurel frequently presents on Web 2.0 technologies and how they can best be used at a business level including corporate blogging, RSS feeds, user documentation wikis and vibrant customer communities. ABOUT LAMP PODCASTS This podcast presentation by LAMP @ AFTRS. Audio recorded by Peter Giles and Brett Robertson Description, editing, podcasting and production by Gary Hayes
read less
Sat January 26 2008
John Banks and Peter Giles interview Matt Costello in two parts at the LAMP: Story of the Future Residential held at Couran Cove, Queensland, Austra...
read more
John Banks and Peter Giles interview Matt Costello in two parts at the LAMP: Story of the Future Residential held at Couran Cove, Queensland, Australia in December 2007. Matt talks about story worlds and how the game play is very dependent on the underlying story and how more importantly they really need to be developed in parallel. He uses Bioshock and the first Halo as examples of how story ... read more
John Banks and Peter Giles interview Matt Costello in two parts at the LAMP: Story of the Future Residential held at Couran Cove, Queensland, Australia in December 2007. Matt talks about story worlds and how the game play is very dependent on the underlying story and how more importantly they really need to be developed in parallel. He uses Bioshock and the first Halo as examples of how story is really starting to permeate games in a more integrated way. Matt also refers to two games he recently wrote, Rage and Pirates of Caribbean as how the iterative and creative process work from first hand experience, but points out that each game development and production is often different from the last. “There is a heightened awareness that the story is important. Not that the narrative has to be linear or has to drive the gameplay, its just that the way the next generation machines look, the graphics and the new engines that are being developed, it has to be treated as a very serious thing…do I find that a lot of people create that bubble of time to sort of play with those ideas? Sometimes yes and sometimes no but often it can show in a project. But if there is one suggestion I would make to the industry in general is make that time, do the retreat, go for a week in the mountains, and come back and have in paper form the world and the story and the gameplay you want to have.” The discussion moves to adaptations of games using existing properties like Aladdin, the aesthetics of games and in part two the cross-over form between film and game and the skills required by future creatives. Matt thinks that screenwriters are not being given the opportunities at film schools to immerse themselves in interactive media and visa-versa interactive students do not learn the deep storytelling skills. This doesn’t create the opportunity to create a new kind of person – a talented script writer who understands non-linear and interactive. Matt uses the examples of early animation when writing stories for cartoons seemed quite odd at the time of early Disney and then about games leading the film writing and Matt’s work informing the story for the next Pirates of the Caribbean film. The interview finishes with a discussion about the lack of courses looking specifically at growing story worlds and writing for games. ABOUT LAMP PODCASTS This podcast presentation produced and presented by LAMP @ AFTRS. Filmed by Fadia Abboud, Sound by Peter Giles and Fadia Abboud Podcast description, editing, processing and publishing by Gary Hayes MATT COSTELLO - Writer and Games Designer, Polar Productions Matt Costello is based in New York, London and LA and has written ground-breaking and award-winning novels, games, and television. Matt has scripted dozens of best-selling games and of one Time Magazine said, “The story is delivered with unusual art.” He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms and has been commissioned to do the fourth in the series. Since writing the critically acclaimed classic game The 7th Guest, he has scripted dozens of best-selling games such as Shellshock-Nam ‘67 (Guerrilla Games and Eidos), Bad Boys 2 (Empire) and 2005’s Doom 3 winner of an unprecedented five awards at E3 including the Game Critics Award: Best of E3. Just Cause, co-written for Eidos, debuted as the #1 game for Xbox 360 in the UK. Named ‘Best Adventure Game’ at the 2006 E3, it premiered on the US best-seller lists as the #2 Xbox 360 game. He has written a major new game for Eidos and Rage a new game for ID Software and other notable games include: * Hercules, for Disney Interactive * The Dark Half, for MGM. * Derelict, for The Sci-Fi Channel * Fatal Illusion -The Clue Chronicles – for Hasbro * Barbie’s Riding Adventure–for Mattel * Clifford’s Reading– for Scholastic * Starsky & Hutch – for Empire * The Italian Job - Eidos Matt also specialises in the kid's genre and has created many award-winning games for children. Several years ago he co-created one of the first major experiments in 'two-way TV', called ZoogDisney. Branded as 'TV you do' - for two years the ZoogDisney weekend bloc re-shaped the Disney channel, bringing it squarely into the interactive and 'tweens world. He has written a kids book series for Scholastic , The Kids of Einstein Elementary, which blends adventure and math and also scripted episodes of the award-winning PBS animated series, Cyberchase. Other awards include the landmark Aladdin’s Mathquest with math expert Marilyn Burns for Disney, as well as A Cartoon History of the Universe (Putnam). Matt is a designer of many role-playing and board games, including Dungeons and Dragons, Call of Cthulhu, Batman, Lone Wolf & Cub, and many others. He also co-wrote episodes of the BBC/Disney series Microsoap, winner of the Prix de Jeunesse and is currently creating an MMOG using Multiverse which integrates its story world with an animated Childrens BBC TV series. Penguin published his latest novel, Nowhere, in 2007.
read less